Resources for planning your campaign.
Straight answers on how billboard advertising is measured, priced, and chosen, written by the team that plans and buys it.
Measurement
How Many People Actually See a Billboard?
A plain-language guide to billboard impressions and what the industry's traffic counts really measure.
Formats
Bulletin vs. Poster vs. Digital: Which Format Fits?
A side-by-side look at the three most common billboard formats and when each one makes sense.
Pricing
Billboard Advertising Cost Guide
What actually drives billboard rates: market, format, traffic count, and length of run.